Sex Pistols’ John Lydon to become the face of British butter

 

Back in 1976, Johnny Rotten sang about being “an antichrist” and “an anarchist” and expressed the youthful anger that many of today’s fiftysomethings felt about the British establishment in the late 1970s.

 

Today, he’s telling us to spread British butter on our toast, just like the gentry…

 

In a surprise announcement, former Sex Pistol John Lydon has been unveiled as the “new face” of Dairy Crest’s Country Life butter. He will star in a new television advertising campaign for the brand this autumn.

 

In the TV commercial, the 52-year-old punk icon apparently replaces his trademark torn jeans and ripped t-shirt with a country squire outfit – complete with tweed suit, plus fours, yellow waistcoat and riding boots.

 

“We don’t think enough people know Country Life is the only major British butter brand and John gets the message through loud and clear,” a spokesperson for Dairy Crest told marketing web site http://www.mad.co.uk.

 

“He is seen as a great British icon. His independent views are part of his consumer appeal and his tongue-in-cheek sense of humour shines through in our TV advertising,” the spokesperson added.

 

With the Sex Pistols’ 2008 tour dates between June and September billed as ‘The Combine Harvester Tour’ – and now Lydon’s endorsement of Country Life butter – it looks like the punk legend is becoming increasingly rustic in his middle age.

What next? A role in BBC Radio 4’s The Archers?

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